To build momentum for the Paris 2024 Olympics, UOX Studio collaborated with NBC to create 3D video spots for American sprinter Noah Lyles. The visual merges archival race footage with a hauntingly sculptural CGI rendering of Lyles mid-sprint—transforming him into a living monument of speed, history, and national pride. Projected against historic architecture, the film positions Lyles not just as a contender, but as the physical embodiment of Olympic legacy—channeling past greats while shaping the future. Ethereal lighting, cracked marble texturing, and layered motion design elevate the piece from promo to visual folklore, reinforcing NBC’s narrative of excellence through time.